The use of the Open Data allows public administrations, non-governmental organizations and companies to offer information available to other entities for reuse. The opening of the data enables the creation of new products and services with added value.
It is undeniable that the irruption of the Internet has caused that a large volume of information generated daily can be available on the network. Analyzing and managing this large amount of data to display it in an understandable way to the user is the work of companies known as infomediary sector .
The Infomediary Sector in Spain is made up of companies that generate services for marketing to third parties based on public information.
Included within this sector are companies created explicitly for the purpose of marketing public information, or those that have a specific area or department dedicated to the creation of new products based on public data. Data Journalism is one of the areas that make up this sector.
According to a study of ONTSI ( National Observatory of Telecommunications and the Information Society ), the Infomediary Sector in Spain was formed in 2014 by more than 400 companies that generated services for marketing from Public Data Open .
Before reflecting on the importance of Open Data for Data Journalism we will analyze the report made by the Ministry of Industry to assess the importance of the Infomediary Sector in the country’s economy.
How important are Open Data in the Infomediary Sector?
The latest report of the ONTSI estimates that the re-use of public information generates an annual turnover of around 500 Million Euros .
If we also take into account information from private sources, the figure rises to 1.2 billion Euros. This represents a 6% growth in the sector’s overall activity, in relation to the previous edition.
The report estimates that there are 4,500 jobs linked to the infomediary activity of reusing public information. The number of companies oriented to the infomediary business amounts to 413. Of these 364 operate with Open Data from the public information of the institutions and administrations of the country.
The Open Data of the Public Sector allows to generate greater transparency when becoming an excellent means to communicate the public management carried out and for the accountability. This allows the Administration to be more transparent in the management of the public service and generate confidence in the population.
The opening of data links the citizen with the public entities, which favors the communication and allows to improve the public services.
Open Data enables the creation of a community of informed users, who can exchange ideas and opinions, face challenges and find solutions. In short, the opening of public information improves the processes of citizen participation.
Another aspect reflected in the report is that companies in the sector agree on the future of Smart Cities and the availability of Real Time Data ( RTOD ) as the great opportunities for growth and consolidation.